Where Did the Marketing Dollars Go?

Everyone who makes a living marketing professional services has found out that they are expected to do more with less. Although some firms have kept budgets intact and a few have increased budgets, the majority have made cuts. Often the cuts have come with reductions in staff. Therefore, the survivors are not only doing the work of others, but they are doing it with fewer resurces. In an environment where competitors are coming out of the woodwork, these professionals are being forced to work smarter. The old school members of this fraternity have worked through previous recessions. Some might have been around to experience the Jimmy Carter double digit interest rate and double digit unemployment. But, for many of the people marketing professional servies, they have never faced these circumstances. These are the folks who need to avail themselves to all available marketing resources. They could join the Linkedin group Marketing Professionals United, a forum for sharing advice, best practices, etc.